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1. Books
Marketing foundations/ William M. Pride and O. C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio: South-Western; 2009
Online resources:
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PRM 2009.

2. Books
Pharmaceutical marketing / Ajoy S. Jesoph. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : CBS publishers and distributors Pvt. Ltd., 2010
Availability: Items available for loan: KU Central Library (2)Call number: 615.19 JOP 2010, ...

3. Books
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly/ by David Meerman Scott by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey: John Wiley & Sons, Inc.; 2016
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.872 SCN 2016.

4. Books
Winning body language for sales professionals : control the conversation and connect with your customer--without saying a word/ by Mark Bowden and Andrew Ford by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill; 2013
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.85019 2013.

5. Books
Agribusiness cooperatives / S.P. Seetharaman and P.M. Shingi. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford & IBH Publishing Co. Pvt. Ltd., 1992
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 630 SEA 1992, ...

6. Books
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl and Dharam Vir Karlra. by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2017
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 CHS 2017, ...

7. Books
Global marketing / Warren J. Keegan and Mark C. Green. by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2019
Availability: Items available for loan: KU Central Library (3)Call number: 658.8 KEG 2019, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KEG 2019, ...

8. Books
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. by
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2011
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.47 CAI 2011, ...

9. Books
Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri. by
Edition: 17th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2018
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOP 2018, ...

10. Books
The export maeketer / George Young. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan page Ltd., 1991
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 YON 1991.

11. Books
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette, Claire Brand and Vicki Lenz. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 2001
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 ROE 2001, ...

12. Books
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by
Edition: 1991
Material type: Text Text; Format: print ; Literary form: Essays
Publication details: Homewood : Irwin, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCA 1991, ...

13. Books
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash. by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2016
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MAM 2016, ...

14. Books
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash. by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2016
Availability: Items available for loan: KU Central Library (13)Call number: 658.8 MAM 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MAM 2016, ...

15. Books
Services marketing : people, technology, strategy / Cheistopher Lovelocl, Jochen Wirtz and Jayanta Chatterjee. by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2017
Availability: Items available for loan: KU Central Library (12)Call number: 658.8 LOS 2017, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 LOS 2017, ...

16. Books
Marketing strategy : text and cases / Ferrell Hartline. by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : CENGAGE Learning, 2018
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 FEM 2018. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 FEM 2018, ...

17. Books
E-Marketing / Judy Strauss, Adel El-Ansary and Raymond Frost. by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Pvt. Ltd., 2006
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 STE 2006.

18. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chenni : McGraw Hill Education (India) Pvt. Ltd., 2017
Availability: Items available for loan: KU Central Library (3)Call number: 658.8 BEA 2017, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 BEA 2017, ...

19. Books
Marketing for hospitality and tourism / Philip Kotler, Joho T. Bowen and James Makens. by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2016
Availability: Items available for loan: KU Central Library (7)Call number: 658.8 KOM 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOM 2016, ...

20. Books
Principles of marketing / Philop Kotler and Gary Armstrong. by
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2016
Availability: Items available for loan: KU Central Library (27)Call number: 658.8 KOP 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOP 2016, ...

21. Books
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : IRWIN, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PEA 1995.

22. Books
Industrial organization : markets and strategies / Paul Belleflamme and Martin Peitz. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, United Kingdom : Cambridge University Press, 2015
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 338.6 BEI 2015.

23. Books
Marketing of egg in Bangladesh : pattern and problems / MD. Habibur Rahman by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka : AD mas, 1983
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 380.1 HAM 1983.

24. Books
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India , 2006
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 380.1 KOP 2006.

25. Books
Basic Marketing: A Global-managerial Approach / William D. Perreault, Jr by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; McGraw-Hill Irwin, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 380.1 PEB 2005, ...

26. Books
Services Marketing : Integrating Cusatomer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill Company Pvt Ltd, 2003
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 ZES 2003.

27. Books
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PEP 1991.

28. Books
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response Books, 1999
Availability: Items available for loan: KU Central Library (2)Call number: 658.802 XAS 1999, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.802 XAS 1999, ...

29. Books
The Management of Marketing / Mike Wilson by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Gower 1980
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 WIM 1980.

30. Books
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Prentice-Hall of India Private Ltd., 2006
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 KOM 2004, ...

31. Books
Marketing Update : 1991/92 / Robert F. Hoel by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon Inc, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 HOM 1991.

32. Books
The Business and Marketing Environment / Adrian Palmer and Ian Worthington. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; McGraw-Hill Book Co., 1992
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 PAB 1992. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 PAB 1992, ...

33. Books
Learning Aid for use with Basic Marketing / E. Jerome Macartby and William D. Perreault Jr by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1990
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 JEB 1990.

34. Books
The Fundamentals And Practice Of Marketing / John Wilmshurst by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Fiction
Publication details: New Delhi : Viva Books Private Limited, 1999
Availability: Items available for loan: KU Central Library (2)Call number: 658.8 WIF 1999, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 WIF 1999, ...

35. Books
Marketing Management : Strategies and Programs / Joseph P. Guiltinan and Gordon W. Paul. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 GUM 1994. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 GUM 1994, ...

36. Books
Marketing Perspectives from Busainess Week to Accompany : Fundamental of Marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Mcgraw-Hill Company Pvt Ltd, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 WIM 1991, ...

37. Books
Marketing research / Peter M. Chisnall. by Series: The McGraw-Hill marketing series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, 1986
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.83 CHM 1986, ...

38. Books
Applications in Basic Marketing: Clippings from the Popular Business Press / E. Jerome McCarthy and William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1993
Availability: Items available for loan: KU Central Library (3)Call number: 658.5 MCA 1993, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.5 MCA 1993, ...

39. Books
Strategic Marketing / David Cravens, Nigel Piercy by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, Tata McGraw-Hill, 2016
Availability: Items available for loan: KU Central Library (2)Call number: 658.8 CRS 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 CRS 2016, ...

40. Books
Marketing / ed Michael J. Etzel & [et.all]. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill Education, 2016
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 ETM 2016. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 ETM 2016, ...

41. Books
Services marketing / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India, Pearson, 2018
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 WIS 2018. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 WIS 2018, ...

42. Books
Marketing Management / Philip Kotler and Kevin Lane Keller by
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2016
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOM 2016, ...

43. Books
Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran and Sharmila J. Singh. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Oxford University Press, 2023
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 EAM 2023. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 EAM 2023, ...

44. Books
International Marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham by
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Mcgraw-Hill Company Pvt Ltd, 2016
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 CAI 2016. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 CAI 2016, ...

45. Books
Cases in Cooperative Marketing / Glynn Mcbride by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : AVI Publications, 1986
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCC 1986, ...

46. Books
Essentials of marketing / E. Jerome McCarthy, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ill., : R.D. Irwin, Homewood, 1985
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 MCE 1985.

47. Books
Marketing for Hospitality & Tourism / Philip Kotler, John T. Bowen and James C. Makens by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Pearson, 2013
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 KOM 2013.

48. Books
Essentials of Marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1991
Availability: Items available for loan: KU Central Library (6)Call number: 658.8 NCE 1991, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 NCE 1991, ...

49. Books
Marketing Management : A Strategic Planning Approach / Victor P. Buell. by Series: McGraw-Hill series in marketing
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1984
Availability: Items available for loan: KU Central Library (5)Call number: 658.802 BUM 1984, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.802 BUM 1984, ...

50. Books
Basic Marketing : A Managerial Approach / E. Jerome McCarthy and William D. Perreault. by Series: Irvin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: KU Central Library (9)Call number: 658.8 MCB 1990, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCB 1990, ...

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