Marketing Management : Strategies and Programs / Joseph P. Guiltinan and Gordon W. Paul.

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Material type: Text

TextPublication details: New York : McGraw-Hill, 1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN:

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode	Course reserves
Books	KU Central Library	Rack No. : 48 Shelve No. : B-04	General Stack (Issuable Books)	658.8 GUM 1994 (Browse shelf(Opens below))	C-3 (I)	Available	22490	Principles of Marketing First Year 2nd
Books	KU Central Library	Rack No. : 41 Shelve No. : B-01	Reference Section (Non-Issuable Books)	658.8 GUM 1994 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan	20119	Principles of Marketing First Year 2nd
Books	KU Central Library	Rack No. : 41 Shelve No. : B-01	Reference Section (Non-Issuable Books)	658.8 GUM 1994 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan	22489	Principles of Marketing First Year 2nd

Includes Index

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