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Marketing Management : Strategies and Programs /

Guiltinan, Joseph P.

Marketing Management : Strategies and Programs / Joseph P. Guiltinan and Gordon W. Paul. - 5th ed. - New York : McGraw-Hill, 1994. - xvi, 480 p. : col. ill. ; 24 cm.

Includes Index

ISBN: 0071133224 9780071133227

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / GUM

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