Essentials of marketing / E. Jerome McCarthy, William D. Perreault

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Material type: Text

TextPublication details: Ill., : R.D. Irwin, Homewood, 1985.Edition: 1st edDescription: xvi, 595 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 39 Shelve No. : B-04	Reference Section (Non-Issuable Books)	658.8 MCE 1985 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		0947

Includes bibliographical references and index.

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