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Essentials of marketing /

McCarthy, E. Jerome

Essentials of marketing / E. Jerome McCarthy, William D. Perreault - 1st ed. - Ill., : R.D. Irwin, Homewood, 1985. - xvi, 595 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0256033005

Subjects--Topical Terms:
Essentials of marketing

Dewey Class. No.: 658.8 / MEC

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