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1. Books
The marketer's guide to media vehicles, methods, and options : a sourcebook in advertising and promotion / Ann Grossman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Quorum Books, 1987
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 301.23 GRM 1987, ...

2. Books
The changing face of advertising / V. Partha Sarathy. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : The ICFAI University Press, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 302.234 SAC 2005.

3. Books
Advertising media planning / Jack Z. Sissors and Roger B. Baron. by
Edition: 7th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education Pvt. Ltd., 2017
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 302.23 SIA 2017.

4. Books
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood : Irwin, 1990
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.1, BEI 1990.

5. Books
Contemporary Advertising / Courtland L. Bovee and William F. Arens by Series: The Irwin series in marketing
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1992
Availability: Items available for loan: KU Central Library (1)Call number: 659.1 BOC 1992. Items available for reference: KU Central Library: Not For Loan (2)Call number: 659.1 BOC 1992, ...

6. Books
Agricultural biotechnology : 2nd Asia Pacific conference / V. L. Chopra, R. P. Sharma and M. S. Swaminathan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford & IBH Publ. Co., 1996
Availability: Items available for loan: KU Central Library (4)Call number: 630 CHA 1996, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 630 CHA 1996, ...

7. Books
Contemporary advertising / Courtland L. Bovee and William F. Arens. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood, Ill. : Irwin, 1986
Availability: Items available for loan: KU Central Library (2)Call number: 659.1 BOA 1986, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 659.1 BOA 1986, ...

8. Books
Promotion : analysis, creativity, and strategy / William P. Dommermuth. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1984
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.82 DOM 1984.

9. Books
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : South-Western Pub. Co., 1986
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 659.1042 ROA 1986, ...

10. Books
Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow AND Donald Baack by
Edition: 6th ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: England : Pearson, 2022
Availability: Items available for loan: KU Central Library (3)Call number: 658 CLI 2022, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 CLI 2022, ...

11. Books
Creative strategy in advertising / A. Jerome Jewler. by Series: Wadsworth series in mass communication
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth, 1985
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 659.132 JEC 1985.

12. Books
Advertising, promotion and other aspects of integrated marketing communication / by J. Craig Andrews and Terence A. Shimp by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Cengage, 2023
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.82 ANA 2023.

13. Books
Ad Worlds: Brands, Media, Audiences / Greg Myers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Arnold , 1999
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 659.1 MYA 1999.

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