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Introduction to advertising and promotion management / George E. Belch, Michael A. Belch
Material type:
TextPublication details: Homewood : Irwin, 1990Edition: 1st edDescription: xxix, 770 p. : ill. ; 29 cmISBN: - 9780256079722
- 658.1 23 BEI
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 40 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.1, BEI 1990 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 6778 |
Includes bibliographical references and Indexes.
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