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Introduction to advertising and promotion management /

Belch, George E.

Introduction to advertising and promotion management / George E. Belch, Michael A. Belch - 1st ed - Homewood : Irwin, 1990 - xxix, 770 p. : ill. ; 29 cm.

Includes bibliographical references and Indexes.

ISBN: 9780256079722

Subjects--Topical Terms:
Introduction to advertising and promotion management

Dewey Class. No.: 658.1 / BEI

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