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Creative strategy in advertising / A. Jerome Jewler.

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Material type: Text

TextSeries: Wadsworth series in mass communicationPublication details: Belmont, Calif. : Wadsworth, 1985.Edition: 2nd edDescription: xvi, 304 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	KU Central Library	Rack No. : 43 Shelve No. : B-06	Reference Section (Non-Issuable Books)	659.132 JEC 1985 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		0364

Includes index.

Bibliography: p. 293-294.

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