Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures / Marc H. Meyer and Frederick G. Crane.

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Material type: Text

TextPublication details: London ; SAGE, 2011.Edition: 1st edDescription: xxii, 444 p. : 28 cm. illISBN:

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Contents:

CHAPTER 2. Developing the Venture Concept

CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers

CHAPTER 4. Defining the Business Model for a Venture

CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy

CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers

CHAPTER 7. A Reality Check on the Venture Concept and the Business Model

CHAPTER 8. Sources of Finance for Startups and Corporate Ventures

CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture

CHAPTER 10. Organizing the Venture Team

CHAPTER 11. Writing the Business Plan!

CHAPTER 12. Making the Pitch

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Books List(s) this item appears in: Business Administration Discipline | New Arrival Book 2023

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-04	Reference Section (Non-Issuable Books)	658.11 MEE 2011 (Browse shelf(Opens below))	C-1 (NI)	Checked out	02/02/2025	52055

Includes bibliographical references and index.

CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business