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Meyer, Marc H.

Entrepreneurship : Marc H. Meyer and Frederick G. Crane. An Innovator's Guide to Startups and Corporate Ventures / - 1st ed. - London ; SAGE, 2011. - xxii, 444 p. : ill. ; 28 cm.

Includes bibliographical references and index.

CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business
CHAPTER 2. Developing the Venture Concept
CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers
CHAPTER 4. Defining the Business Model for a Venture
CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
CHAPTER 7. A Reality Check on the Venture Concept and the Business Model
CHAPTER 8. Sources of Finance for Startups and Corporate Ventures
CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture CHAPTER 10. Organizing the Venture Team
CHAPTER 11. Writing the Business Plan!
CHAPTER 12. Making the Pitch

ISBN: 9781412992657

Subjects--Topical Terms:
New business enterprises--Management.
Business planning.
Venture capital.
Entrepreneurship.

Dewey Class. No.: 658.11 / MEE