MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01846nam a22004217a 4500 |
| 001 - CONTROL NUMBER |
|---|
| KUCL control number |
10747 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| KUCL control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240311113725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100810s2011 enka b 001|0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412992657 |
| Qualifying information |
(pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Central Library, KU |
| 041 ## - LANGUAGE CODE |
|---|
| Source of code |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.11 |
| Item number |
MEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meyer, Marc H. |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Entrepreneurship : |
| Statement of responsibility, etc. |
An Innovator's Guide to Startups and Corporate Ventures / |
| Remainder of title |
Marc H. Meyer and Frederick G. Crane. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 444 p. : |
| Dimensions |
28 cm. |
| Other physical details |
ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 2. Developing the Venture Concept<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 4. Defining the Business Model for a Venture<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 7. A Reality Check on the Venture Concept and the Business Model<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 8. Sources of Finance for Startups and Corporate Ventures<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 10. Organizing the Venture Team<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 11. Writing the Business Plan!<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CHAPTER 12. Making the Pitch |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Venture capital. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crane, Frederick G. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
