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1. Books
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. by
Edition: 1991
Material type: Text Text; Format: print ; Literary form: Essays
Publication details: Homewood : Irwin, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCA 1991, ...

2. Books
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : IRWIN, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PEA 1995.

3. Books
Basic Marketing: A Global-managerial Approach / William D. Perreault, Jr by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States ; McGraw-Hill Irwin, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 380.1 PEB 2005, ...

4. Books
Applications in Basic Marketing: Clippings from the Popular Business Press / E. Jerome McCarthy and William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1993
Availability: Items available for loan: KU Central Library (3)Call number: 658.5 MCA 1993, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.5 MCA 1993, ...

5. Books
Essentials of marketing / E. Jerome McCarthy, William D. Perreault by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ill., : R.D. Irwin, Homewood, 1985
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 MCE 1985.

6. Books
Essentials of Marketing / E. Jerome McCarthy, William D. Perreault, Jr. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1991
Availability: Items available for loan: KU Central Library (6)Call number: 658.8 NCE 1991, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 NCE 1991, ...

7. Books
Basic Marketing : A Managerial Approach / E. Jerome McCarthy and William D. Perreault. by Series: Irvin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1990
Availability: Items available for loan: KU Central Library (9)Call number: 658.8 MCB 1990, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCB 1990, ...

8. Books
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 PEB 2005, ...

9. Books
Applications in basic marketing : clippings from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : IRWIN, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PEA 2005.

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