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Marketing foundations/ William M. Pride and O. C. Ferrell

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Mason, Ohio: South-Western; 2009Edition: 3rd edDescription: 521 pages : illustrations ; 26 cmISBN:

9781439080474

Subject(s):

DDC classification:

658.8 PRM

Online resources:

Table of contents

Contents:

PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.

1. Customer-Driven Strategic Marketing.

2. Planning Marketing Strategies

3. The Marketing Environment, Social Responsibility, and Ethics.

PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.

4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.

PART 3. TARGET MARKET SELECTION AND RESEARCH

PART 4. CUSTOMER BEHAVIOR.

PART 5. PRODUCT DECISIONS.

PART 6. PRICING DECISIONS.

PART 7. DISTRIBUTION DECISIONS.

PART 8. PROMOTION DECISIONS.

Summary: Summary: Describes basic marketing concepts and strategies. This book highlights topics in ethics, e-marketing, and customer relationship management while incorporating research and examples throughout.

Item type:

Books List(s) this item appears in: Business Administration Discipline

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 44 Shelve No. : B-05	Reference Section (Non-Issuable Books)	658.8 PRM 2009 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		51631

Includes bibliographical references (p. 235-238).