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Pride, William M.

Marketing foundations/ William M. Pride and O. C. Ferrell - 3rd ed. - Mason, Ohio: South-Western; 2009 - 521 pages : 26 cm illustrations ;

Includes bibliographical references (p. 235-238).


PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning Marketing Strategies
3. The Marketing Environment, Social Responsibility, and Ethics.
PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.
4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.
PART 3. TARGET MARKET SELECTION AND RESEARCH

PART 4. CUSTOMER BEHAVIOR.
PART 5. PRODUCT DECISIONS.
PART 6. PRICING DECISIONS.
PART 7. DISTRIBUTION DECISIONS. PART 8. PROMOTION DECISIONS.


Summary: Describes basic marketing concepts and strategies. This book highlights topics in ethics, e-marketing, and customer relationship management while incorporating research and examples throughout.

ISBN: 9781439080474

Subjects--Topical Terms:
Customer Relationship Management
Marketing
Marketing--Management
Sales management

Dewey Class. No.: 658.8 / PRM