MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01903nam a22004577a 4500 |
| 001 - CONTROL NUMBER |
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| KUCL control number |
87 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| KUCL control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231220101240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231220s2009 at ao||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439080474 |
| Qualifying information |
paper back |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Central library, KU |
| 041 ## - LANGUAGE CODE |
|---|
| Source of code |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PRM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing foundations/ |
| Statement of responsibility, etc. |
William M. Pride and O. C. Ferrell |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio: |
| Name of publisher, distributor, etc. |
South-Western; |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
521 pages : |
| Dimensions |
illustrations ; |
| Other physical details |
26 cm |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] |
|---|
| Price |
2400.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 235-238). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
<br/>PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Customer-Driven Strategic Marketing.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2. Planning Marketing Strategies<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3. The Marketing Environment, Social Responsibility, and Ethics.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 3. TARGET MARKET SELECTION AND RESEARCH<br/><br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 4. CUSTOMER BEHAVIOR.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 5. PRODUCT DECISIONS.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 6. PRICING DECISIONS.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 7. DISTRIBUTION DECISIONS. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PART 8. PROMOTION DECISIONS.<br/> |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Summary: Describes basic marketing concepts and strategies. This book highlights topics in ethics, e-marketing, and customer relationship management while incorporating research and examples throughout. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer Relationship Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O. C. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh041/2004269770.html">http://www.loc.gov/catdir/toc/mh041/2004269770.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
