Summary:This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis

Includes index and bibliographies.

Media Metrics: A Conceptual Framework

Mathematics in Media Research

Data Processing and Analysis in Mass Communication

Measures of Central Tendency in Media Research

Measures of Dispersion in Media Studies

Measures of Asymmetry in Mass Communication

Measures of Relationship and Other Measures in Media Research

Parametric Testing of Hypothesis in Media Studies

Nonparametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research

Analysis of Variance in Media Studies

Multivariate Analysis Techniques in Mass Communication

Report Writing in Quantitative Media Research

Computer Applications in Quantitative Media Studies