MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02356nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| KUCL control field |
Central Library, Khulna University |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250416121139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250416s2017 ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789386062161 |
| Qualifying information |
Paper bind |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Central Library, Khulna University |
| 041 ## - LANGUAGE CODE |
|---|
| Source of code |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23072 |
| Item number |
DAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dayal,Manoj |
| Relator term |
Author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media Metrics: |
| Remainder of title |
An Introduction to Quantitative Research in Mass Communication / |
| Statement of responsibility, etc. |
Manoj Dayal |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Sage, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
458 p. : and multiple pages. |
| Other physical details |
ills. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Summary:This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index and bibliographies. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Media Metrics: A Conceptual Framework<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mathematics in Media Research<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Data Processing and Analysis in Mass Communication <br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Measures of Central Tendency in Media Research<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Measures of Dispersion in Media Studies<br/> <br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Measures of Asymmetry in Mass Communication |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
<br/>Measures of Relationship and Other Measures in Media Research<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Parametric Testing of Hypothesis in Media Studies<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Nonparametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Analysis of Variance in Media Studies<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Multivariate Analysis Techniques in Mass Communication <br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Report Writing in Quantitative Media Research<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Computer Applications in Quantitative Media Studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media—Research—Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass communication—Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication—Quantitative research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Media studies—Data analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
