Media Metrics: An Introduction to Quantitative Research in Mass Communication /
Dayal,Manoj
Media Metrics: An Introduction to Quantitative Research in Mass Communication / Manoj Dayal - 1st ed. - New Delhi : Sage, 2017. - 458 p. : and multiple pages. ills. ; 23 cm.
Summary:This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis
Includes index and bibliographies.
Media Metrics: A Conceptual Framework
Mathematics in Media Research
Data Processing and Analysis in Mass Communication
Measures of Central Tendency in Media Research
Measures of Dispersion in Media Studies
Measures of Asymmetry in Mass Communication
Measures of Relationship and Other Measures in Media Research
Parametric Testing of Hypothesis in Media Studies
Nonparametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research
Analysis of Variance in Media Studies
Multivariate Analysis Techniques in Mass Communication
Report Writing in Quantitative Media Research
Computer Applications in Quantitative Media Studies
9789386062161
Mass media—Research—Methodology
Mass communication—Statistical methods
Communication—Quantitative research
Media studies—Data analysis
302.23072 / DAM
Media Metrics: An Introduction to Quantitative Research in Mass Communication / Manoj Dayal - 1st ed. - New Delhi : Sage, 2017. - 458 p. : and multiple pages. ills. ; 23 cm.
Summary:This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis
Includes index and bibliographies.
Media Metrics: A Conceptual Framework
Mathematics in Media Research
Data Processing and Analysis in Mass Communication
Measures of Central Tendency in Media Research
Measures of Dispersion in Media Studies
Measures of Asymmetry in Mass Communication
Measures of Relationship and Other Measures in Media Research
Parametric Testing of Hypothesis in Media Studies
Nonparametric Testing of Hypothesis in Mass Communication Chi-square Test in Media Research
Analysis of Variance in Media Studies
Multivariate Analysis Techniques in Mass Communication
Report Writing in Quantitative Media Research
Computer Applications in Quantitative Media Studies
9789386062161
Mass media—Research—Methodology
Mass communication—Statistical methods
Communication—Quantitative research
Media studies—Data analysis
302.23072 / DAM