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51. Books
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Irwin, 1989
Availability: Items available for loan: KU Central Library (4)Call number: 658.8 BEM 1989, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 BEM 1989, ...

52. Books
Principles of marketing : a South Asian perspective / Philip Kotler, Geoffrey da Silva, Gary Armstrong, Ehsan ul Haque etc all by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi, Pearson Prentice Hall, 2013
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 KOP 2013. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOP 2013, ...

53. Books
Essential elements of marketing / Roderick Smith by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, DP Publ, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8, SME 1995.

54. Books
Strategic control of marketing finance / David Haigh by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Financial Times : Pitman, 1994
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.15, HAS 1994.

55. Books
Business Marketing Strategy : Cases, Concepts and Applications / V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarity Jr. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard : Irwin, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.802 RAB 1995, ...

56. Books
Marketing Research / David A. Aaker, V Kumar and George S. Day by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley & Sons Inc, 2002 2000
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.83 AAM 2000.

57. Books
Case studies in marketing / Sidharth Balakrishna by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi, Dorling Kindersley, 2011
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8,BAC 2011.

58. Books
Analytical marketing Leonard S. Simon and Marshall Freimer. by Series: The Harbrace series in business and economics
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Harcourt, Brace & World 1970
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 SIA 1970, ...

59. Books
Marketing Management : A South Asian Perspective / Philip Katler & [ et..all] by
Edition: 14th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Pearson, 2015
Availability: Items available for loan: KU Central Library (10)Call number: 658.8 KOM 2015, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOM 2015, ...

60. Books
The business and marketing environment / Adrian Palmer, Ian Worthington by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, McGraw-Hill Book Co., 1992
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8, PAB 1992.

61. Books
International marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1993
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.848 CAI 1993, ...

62. Books
International marketing / Philip R. Cateora and John L. Graham. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.84 CAI 2005.

63. Books
Essential Elements of Marketing / Roderick Smith by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : DP Publications, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 SME 1995, ...

64. Books
Marketing / James H. Myers. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1986
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MYM 1986, ...

65. Books
Perspectives in marketing / Joseph Barry Mason and Hazel F Ezell. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Plano, Tex. : Business Publications, 1987
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MAP 1987, ...

66. Books
Marketing Research Essentials / Carl McDaniel Jr. and Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley, 2004
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MCM 2004, ...

67. Books
The management of Trade Marketing / Arthur Lawrence. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aldershot, Hants, England : Gower, 1983
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 LAM 1983.

68. Books
Global Marketing: With A Special Indian Focus / Svend Hollensen and Madhumita Banerjee by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson, 2010
Availability: Items available for loan: KU Central Library (2)Call number: 658.8 HOG 2010, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 HOG 2010, ...

69. Books
Designing and managing marketing research / R. D. Sharma. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Deep & Deep, 1991
Availability: Items available for loan: KU Central Library (12)Call number: 658.8 SHD 1991, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 SHD 1991, ...

70. Books
Contemporary marketing / Louis E. Boone and David L. Kurtz. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, 1992
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 BOC 1992.

71. Books
Principles of marketing / Philip Kotler and Gary Armstrong by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall Pvt Ltd, 1994
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOP 1994, ...

72. Books
International Marketing / M. Y. Koul by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Anmol Publications Pvt Ltd, 1989
Availability: Items available for loan: KU Central Library (8)Call number: 658.8 KOI 1989, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOI 1989, ...

73. Books
Text Yourself : Introduction to Marketing / Marjorie J. Cooper by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Texas : NTC Learning Works, 1999
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 COI 1999.

74. Books
Industrial marketing / P. K. Ghosh. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University, 2006
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 GHI 2006.

75. Books
Industrial marketing : analysis, planning, and control / Robert R. Reeder, Edward G. Brierty and Betty H. Reeder. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : New Delhi : Prentice Hall ; Prentice-Hall of India Pvt. Ltd., 1997
Availability: Items available for loan: KU Central Library (5)Call number: 658.8 REI 1997, ... Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 REI 1997.

76. Books
Developing Business Strategies / David A. Aaker. by Series: Wiley series on marketing management
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 1992
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.4012 AAD 1992.

77. Books
International marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.818 CAI 1996, ...

78. Books
Marketing research / David j. Luck, Ronald S. Rubin by
Edition: 7th ed.
Material type: Computer file Computer file; Format: electronic
Publication details: New Delhi : Prentice-Hall, 1999
Availability: Items available for reference: KU Central Library: Not For Loan (3)Call number: 658.8 LUM 1999, ...

79. Books
Marketing / Eric N. Berkowitz & [et.. al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, 1992
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 BEM 1992.

80. Books
Marketing : Contemporary Concepts and Practices / William F. Schoell and Joseph P. Guiltinan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, 1990
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 SCM 1990.

81. Books
International dimensions of marketing / Vern Terpstra. by Series: The Kent international business series
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Kent, 1982
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 TEI 1982.

82. Books
Marketing Planning & Strategy / Subhash C. Jain. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western Pub, 1990
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 JAM 1990, ...

83. Books
Marketing Research Measurement & Method / Donald S. Tull and Del I. Hawkins. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, 1993
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 TUM 1993. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 TUM 1993, ...

84. Books
Fundamentals of marketing / William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1981
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 STF 1981. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 STF 1981, ...

85. Books
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1983
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 SCM 1983.

86. Books
Marketing / Steven J. Skinner. by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., 1990
Availability: Items available for loan: KU Central Library (3)Call number: 658.8 SKM 1990, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 SKM 1990, ...

87. Books
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 PEB 2005, ...

88. Books
Marketing : creating value for customers / Gilbert A. Churchill Jr. and J. Paul Peter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 CHC 1995.

89. Books
International Marketing : Analysis and Strategy / Sak Onkvisit and John J. Shaw. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 1997
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 ONI 1997, ...

90. Books
Marketing: Principles and Practice / Dennis Adcock . & [et.all] by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman Publishing, 1995
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.3 ADM 1995.

91. Books
Marketing / Peter D Bennett, Robert P Lamm and Robert A Fry by Series: McGraw-Hill series in marketing
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1988
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 BEM 1988.

92. Books
Marketing Essentials / Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Mcgraw-Hill Company Pvt Ltd, 1997
Availability: Items available for loan: KU Central Library (2)Call number: 658.8 FAM 1997, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 FAM 1997, ...

93. Books
বিপণন তত্ত / আবদুল্লাহ্‌ ফারুক & [et.. al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dhaka : UGC of Bangladesh, 1989
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658 ABB 1989.

94. Books
Marketing Research : text and cases / Harper W. Boyd, jr. and Ralph Westfall. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, Inc., 1970
Availability: Items available for loan: KU Central Library (3)Call number: 658.83 BOM 1970, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.83 BOM 1970, ...

95. Books
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 BOM 1985.

96. Books
বিপনন যুগে যুগে : Marketing in Action / ডঃ এম.এ.মান্নান. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Bengali
Publication details: Dhaka : Royal Library , 1982
Availability: Items available for loan: KU Central Library (9)Call number: 658 MAB 1982, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 MAB, ...

97. Books
Marketing Management : analysis, planning, implementation and control / Philip Kotler. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Pvt. Ltd., 1991
Availability: Items available for loan: KU Central Library (7)Call number: 658 KOM 1991, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 KOM 1991, ...

98. Books
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education Ltd., 2016
Availability: Items available for loan: KU Central Library (14)Call number: 658.8 KOM 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 KOM 2016, ...

99. Books
Principles of Supply Chain Management : A Balanced Approach / by Joel D. Wisner, G. Keong Leong and Keah-Choon Tan by
Edition: 5th ed.
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New Delhi: Cengage Learning India Private Limited, 2022
Availability: Not available: KU Central Library: Checked out (1).

100. Books
International marketing / Rakesh Mohan Joshi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Online resources:
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658 JOI 2006.

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