Marketing : Contemporary Concepts and Practices / William F. Schoell and Joseph P. Guiltinan.

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Material type: Text

TextPublication details: Boston : Allyn and Bacon, 1990.Edition: 4th edDescription: xxiv, 790 p. : col. ill. ; 26 cmISBN:

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 42 Shelve No. : B-03	Reference Section (Non-Issuable Books)	658.8 SCM 1990 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		10233

Includes bibliographical references (p. 758-767) and indexes.

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