Developing Business Strategies / David A. Aaker.

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Material type: Text

TextSeries: Wiley series on marketing managementPublication details: New York : Wiley, 1992.Edition: 1st edDescription: xvi, 394 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 42 Shelve No. : B-02	Reference Section (Non-Issuable Books)	658.4012 AAD 1992 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		9994

Includes bibliographical references and index.

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