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Marketing Management : Strategies and Programs / Joseph P. Guiltinan and Gordon W. Paul.
Material type:
TextPublication details: New York : McGraw-Hill, 1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN: - 0071133224
- 9780071133227
- 658.8 23 GUM
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 48 Shelve No. : B-04 | General Stack (Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-3 (I) | Available | 22490 | ||
Reference
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KU Central Library | Rack No. : 41 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 20119 | ||
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Reference
|
KU Central Library | Rack No. : 41 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 22489 |
Browsing KU Central Library shelves Close shelf browser (Hides shelf browser)
| 658.4012 LAS 1998 Strategic Management and Operations Research: Management objectives / | 658.4012 LAS 1998 Strategic Management and Operations Research: Management objectives / | 658.5 JAO 2024 Operations and Supply Chain Management / | 658.8 GUM 1994 Marketing Management : Strategies and Programs / | 658.8 GUM 2022 Marketing Management : Indian Cases / |
Includes Index
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