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Marketing Management : Strategies and Programs / Joseph P. Guiltinan and Gordon W. Paul.
Material type:
TextPublication details: New York : McGraw-Hill, 1994.Edition: 5th edDescription: xvi, 480 p. : col. ill. ; 24 cmISBN: - 0071133224
- 9780071133227
- 658.8 23 GUM
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 48 Shelve No. : B-04 | General Stack (Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-3 (I) | Available | 22490 | ||
Reference
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KU Central Library | Rack No. : 41 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 20119 | ||
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Reference
|
KU Central Library | Rack No. : 41 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.8 GUM 1994 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 22489 |
Browsing KU Central Library shelves Close shelf browser (Hides shelf browser)
| 658.45 LUE 1992 The Essence of Effective Communication / | 658.5 STO 2005 Operations Management / | 658.8 GUM 1994 Marketing Management : Strategies and Programs / | 658.8 GUM 1994 Marketing Management : Strategies and Programs / | 658.8 KOM Marketing Management / | 658.8 KOM 2016 Marketing Management / | 658.8 WIM 1991 Marketing Perspectives from Busainess Week to Accompany : Fundamental of Marketing / |
Includes Index
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