Managing Public Relations Business Principles and Tools for Strategic Communication / Peter M. Smudde.

By:

Material type: Text

TextPublication details: New York : Routledge, 2023.Edition: 2nd edDescription: 340 p. : Ills. ; 23 cmISBN:

Subject(s):

DDC classification:

Contents:

1. Leadership and management in public relations: Two sides of the same coin,

2. Team management,

3. Professionalism, ethics, and law: The good person representing organizations well,

4. Distinctions between agency and nonagency operations,

5. Operations tools I: Strategic plans and financial matters

, 6. Operations tools II: Performance measurement, performance reviews, and human resources management,

7. Decision-making in tune with the organizational strategic plan,

8. Client-centered communication,

9. Business-development principles,

10. Requests for proposals and new-business pitches,

11. Personal career-planning approaches,

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	659.2 SMM 2023 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		53833

Includes index.