MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01738nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| KUCL control field |
Central Library, Khulna University |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250416124509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250416m20232015nyua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032076768 |
| Qualifying information |
Paper bind |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Central Library, Khulna University |
| 041 ## - LANGUAGE CODE |
|---|
| Source of code |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
SMM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smudde ,Peter M. |
| Relator term |
Writer |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Managing Public Relations Business Principles and Tools for Strategic Communication / |
| Statement of responsibility, etc. |
Peter M. Smudde. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
340 p. : |
| Other physical details |
Ills. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Leadership and management in public relations: Two sides of the same coin, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
2. Team management, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
3. Professionalism, ethics, and law: The good person representing organizations well, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
4. Distinctions between agency and nonagency operations, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
5. Operations tools I: Strategic plans and financial matters |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
, 6. Operations tools II: Performance measurement, performance reviews, and human resources management, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
7. Decision-making in tune with the organizational strategic plan, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
8. Client-centered communication, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. Business-development principles, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
10. Requests for proposals and new-business pitches, |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
11. Personal career-planning approaches, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations—Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing—Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
