Managing Public Relations Business Principles and Tools for Strategic Communication /
Smudde ,Peter M.
Managing Public Relations Business Principles and Tools for Strategic Communication / Peter M. Smudde. - 2nd ed. - New York : Routledge, 2023. - 340 p. : Ills. ; 23 cm.
Includes index.
1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters , 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches,
9781032076768
Public relations—Management
Strategic communication
Business communication
Public relations
Corporate communication
Marketing—Public relations
659.2 / SMM
Managing Public Relations Business Principles and Tools for Strategic Communication / Peter M. Smudde. - 2nd ed. - New York : Routledge, 2023. - 340 p. : Ills. ; 23 cm.
Includes index.
1. Leadership and management in public relations: Two sides of the same coin, 2. Team management, 3. Professionalism, ethics, and law: The good person representing organizations well, 4. Distinctions between agency and nonagency operations, 5. Operations tools I: Strategic plans and financial matters , 6. Operations tools II: Performance measurement, performance reviews, and human resources management, 7. Decision-making in tune with the organizational strategic plan, 8. Client-centered communication, 9. Business-development principles, 10. Requests for proposals and new-business pitches, 11. Personal career-planning approaches,
9781032076768
Public relations—Management
Strategic communication
Business communication
Public relations
Corporate communication
Marketing—Public relations
659.2 / SMM