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Business Communication : In Person, In Print, Online / Amy Newman

By: Material type: TextTextPublication details: Massachusetts, USA : Cengage Learning, c2017.Edition: 10th edDescription: xix, 505 p. : ill. ; 28 cmISBN:
  • 9789355735423
  • 9355735421
Subject(s): DDC classification:
  • 658.45 NEB
Contents:
Part 1. Foundation of business communication Understanding business communication Team and intercultural communication Interpersonal communication skills
Part 2. Developing your business writing skills Writing process Improving your writing style
Part 3. Written messages Neutral and positive messages Persuasive messages Bad-news messages
Part 4. Report writing Planning the report and managing data Writing the report
Part 5. Oral and employment communication Oral presentations Employment communication
Summary: Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals. Provided by Publisher
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 41 Annex : 01 Shelve No. : A-03 Reference Section (Non-Issuable Books) 658.45 NEB 2017 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 53020

Includes bibliographical references and indexes.

Part 1. Foundation of business communication
Understanding business communication
Team and intercultural communication
Interpersonal communication skills

Part 2. Developing your business writing skills
Writing process
Improving your writing style

Part 3. Written messages
Neutral and positive messages
Persuasive messages
Bad-news messages

Part 4. Report writing
Planning the report and managing data
Writing the report

Part 5. Oral and employment communication
Oral presentations
Employment communication

Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals. Provided by Publisher

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