Business Communication : In Person, In Print, Online /
Newman, Amy
Business Communication : In Person, In Print, Online / Amy Newman - 10th ed. - Massachusetts, USA : Cengage Learning, c2017. - xix, 505 p. : ill. ; 28 cm
Includes bibliographical references and indexes.
Part 1. Foundation of business communication
Understanding business communication
Team and intercultural communication
Interpersonal communication skills
Part 2. Developing your business writing skills
Writing process
Improving your writing style
Part 3. Written messages
Neutral and positive messages
Persuasive messages
Bad-news messages
Part 4. Report writing
Planning the report and managing data
Writing the report
Part 5. Oral and employment communication
Oral presentations
Employment communication
Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
9789355735423 9355735421
Business communication
Communication in management
Communication in organizations
658.45 / NEB
Business Communication : In Person, In Print, Online / Amy Newman - 10th ed. - Massachusetts, USA : Cengage Learning, c2017. - xix, 505 p. : ill. ; 28 cm
Includes bibliographical references and indexes.
Part 1. Foundation of business communication
Understanding business communication
Team and intercultural communication
Interpersonal communication skills
Part 2. Developing your business writing skills
Writing process
Improving your writing style
Part 3. Written messages
Neutral and positive messages
Persuasive messages
Bad-news messages
Part 4. Report writing
Planning the report and managing data
Writing the report
Part 5. Oral and employment communication
Oral presentations
Employment communication
Discover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals.
9789355735423 9355735421
Business communication
Communication in management
Communication in organizations
658.45 / NEB