Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures / Marc H. Meyer and Frederick G. Crane.
Material type:
TextPublication details: London ; SAGE, 2011.Edition: 1st edDescription: xxii, 444 p. : 28 cm. illISBN: - 9781412992657
- 658.11 MEE
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Business Administration Discipline
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New Arrival Book 2023
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 41 Annex : 01 Shelve No. : A-04 | Reference Section (Non-Issuable Books) | 658.11 MEE 2011 (Browse shelf(Opens below)) | C-1 (NI) | Checked out | 02/02/2025 | 52055 |
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| 658 KUE 2023 Entrepreneurship: Theory, Process, Practice / | 658.05 SHD 2000 Developing e-commerce sites : an integrated approach / | 658.05 SHD 2000 Developing e-commerce sites : an integrated approach / | 658.11 MEE 2011 Entrepreneurship : Marc H. Meyer and Frederick G. Crane. | 658.15 BRF 2021 Fundamentals of Financial Management/ | 658.15 BRF 2021 Fundamentals of Financial Management/ | 658.15 BRF 2023 Financial Management : Theory and practice / |
Includes bibliographical references and index.
CHAPTER I. dentifying Your Industry, The Target Sector in the Industry, and Type of Business
CHAPTER 2. Developing the Venture Concept
CHAPTER 3. Getting Into The Hearts and Minds of the Target Customers
CHAPTER 4. Defining the Business Model for a Venture
CHAPTER 5. Transforming a Product or Service Idea Into a Product Line and Service Strategy
CHAPTER 6. Positioning Your Venture: Thinking Deeply About Competitors and Customers
CHAPTER 7. A Reality Check on the Venture Concept and the Business Model
CHAPTER 8. Sources of Finance for Startups and Corporate Ventures
CHAPTER 9. Projecting the Financial Performance and Requirements for the Venture
CHAPTER 10. Organizing the Venture Team
CHAPTER 11. Writing the Business Plan!
CHAPTER 12. Making the Pitch
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