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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.
Material type:
TextPublication details: Chenni : McGraw Hill Education (India) Pvt. Ltd., 2017Edition: 9th edDescription: xl, 1016 p. : ill. figs, pictures, ; 24 cmISBN: - 9871259026850
- 658.8 BEA
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 74 Shelve No. : A-01 | General Stack (Issuable Books) | 658.8 BEA 2017 (Browse shelf(Opens below)) | C-3 (I) | Available | 41174 | ||
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Books
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KU Central Library | Rack No. : 74 Shelve No. : A-01 | General Stack (Issuable Books) | 658.8 BEA 2017 (Browse shelf(Opens below)) | C-4 (I) | Available | 41175 | ||
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Books
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KU Central Library | Rack No. : 74 Shelve No. : A-01 | General Stack (Issuable Books) | 658.8 BEA 2017 (Browse shelf(Opens below)) | C-5 (I) | Available | 41176 | ||
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Books
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KU Central Library | Rack No. : 39 Shelve No. : A-05 | Reference Section (Non-Issuable Books) | 658.8 BEA 2017 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 41172 | ||
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Books
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KU Central Library | Rack No. : 39 Shelve No. : A-05 | Reference Section (Non-Issuable Books) | 658.8 BEA 2017 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 41173 |
Includes index.
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