Advertising and promotion : (Record no. 3884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00741nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221231115743.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221231b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9871259026850 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library, Khulna University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch and Keyoor Purani. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chenni : |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd., |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 1016 p. : |
| Other physical details | ill. figs, pictures, ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : A-05 | 658.8 BEA 2017 | 41172 | C-1 (NI) | 20/05/2017 | 31/12/2022 | Not For Loan | Reference | 31/12/2022 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : A-05 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : A-05 | 658.8 BEA 2017 | 41173 | C-2 (NI) | 20/05/2017 | 31/12/2022 | Not For Loan | Reference | 31/12/2022 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : A-05 | ||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 74 Shelve No. : A-01 | 658.8 BEA 2017 | 41175 | C-4 (I) | 20/05/2017 | 31/12/2022 | Books | 07/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 74 Shelve No. : A-01 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 74 Shelve No. : A-01 | 658.8 BEA 2017 | 41176 | C-5 (I) | 20/05/2017 | 31/12/2022 | Books | 07/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 74 Shelve No. : A-01 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 74 Shelve No. : A-01 | 658.8 BEA 2017 | 41174 | C-3 (I) | 20/05/2017 | 31/12/2022 | Books | 07/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 74 Shelve No. : A-01 |