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	1.		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chenni : McGraw Hill Education (India) Pvt. Ltd., 2017 Availability: Items available for loan: KU Central Library (3)Call number: 658.8 BEA 2017, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 BEA 2017, ... Place hold Add to cart (remove)
	2.		Introduction to advertising and promotion management / George E. Belch, Michael A. Belch by Belch, George E Edition: 1st ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood : Irwin, 1990 Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.1, BEI 1990. Add to cart (remove)

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