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1. Books
Marketing foundations/ William M. Pride and O. C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio: South-Western; 2009
Online resources:
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PRM 2009.

2. Books
Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin Co., c1988
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658 PRB 1988.

3. Books
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., 1989
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 PRM 1989, ...

4. Books
Business / William M. Pride, Robert J. Hughes AND Jack R. Kapoor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin Co., 1988
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.5 PRB 1988.

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