Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., 1989.Edition: 6th edDescription: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cmISBN:

039536938X

Subject(s):

Marketing

DDC classification:

658.8 23 PRM

Item type:

Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 43 Shelve No. : A-01	Reference Section (Non-Issuable Books)	658.8 PRM 1989 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		3687
Books	KU Central Library	Rack No. : 43 Shelve No. : A-01	Reference Section (Non-Issuable Books)	658.8 PRM 1989 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan		3942

Includes bibliographical references and indexes.

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