Entrepreneurial Small Business / Jerome A. Katz and Richard P. Green

By:

Katz, Jerome A [Author]

Contributor(s):

Green, Richard P [Author]

Material type: Text

TextPublication details: New York : McGraw-Hill , 2007.Edition: 1st edDescription: xxxix, 742 p., ill, ; 28 cmISBN:

9780071108560
0071106839
9780071106832
0071108564

Subject(s):

DDC classification:

658 23 KAE

Contents:

Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business 1 The Heart of Small Business 2 Small Business Ethics: A Key to Long-Term Success 3 Small Business Entrepreneurs: Characteristics and Competencies 4 Creativity, Opportunity, and Feasibility 5 Paths to Part-Time Entrepreneurship 6 Paths of Entry into Small Business 7 Imitation with a Twist: Uniquely Small Business Strategies for Success 8 Business Plans: Seeing Audiences and Your Business Clearly

Part 2 : Marketing in the Small Business 9 Product and Pricing 10 Promotion: Capturing the Eyes of Your Market 11 Distribution and Location 12 Marketing Plans: Saying How You'll Get Sales

Part : 3 Cash, Accounting, and Finance in the Small Business 13 Accounting for Small Business 14 Cash: Lifeblood of the Business 15 Finance for Small Business 16 Protection: Handling Risks Using Management and Insurance 17 Assets: Inventory and Operations Management

Part : 4 Management and Organization in the Small Business 18 Legal Issues in the Small Business 19 Human Resource Management in the Small Business 20 Achieving Success in the Small Business

Summary: Describing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs.

Item type:

Books List(s) this item appears in: Business Administration Discipline | New Arrival Book 2023

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-04	Reference Section (Non-Issuable Books)	658 KAE 2007 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		52052

Includes bibliographical references and index.

Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business
1 The Heart of Small Business
2 Small Business Ethics: A Key to Long-Term Success
3 Small Business Entrepreneurs: Characteristics and Competencies
4 Creativity, Opportunity, and Feasibility
5 Paths to Part-Time Entrepreneurship
6 Paths of Entry into Small Business
7 Imitation with a Twist: Uniquely Small Business Strategies for Success
8 Business Plans: Seeing Audiences and Your Business Clearly

Part 2 : Marketing in the Small Business
9 Product and Pricing
10 Promotion: Capturing the Eyes of Your Market
11 Distribution and Location
12 Marketing Plans: Saying How You'll Get Sales

Part : 3 Cash, Accounting, and Finance in the Small Business
13 Accounting for Small Business
14 Cash: Lifeblood of the Business
15 Finance for Small Business
16 Protection: Handling Risks Using Management and Insurance
17 Assets: Inventory and Operations Management

Part : 4 Management and Organization in the Small Business
18 Legal Issues in the Small Business
19 Human Resource Management in the Small Business
20 Achieving Success in the Small Business

Describing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs.

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