MARC details
000 -LEADER |
fixed length control field |
02385nam a22003497a 4500 |
001 - CONTROL NUMBER |
KUCL control number |
10433 |
003 - CONTROL NUMBER IDENTIFIER |
KUCL control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240306120706.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240306s2007 us acde| |||| 001 0deng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071108560 |
Qualifying information |
Paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071106839 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071106832 |
Qualifying information |
Paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071108564 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
Central Library, KU |
041 ## - LANGUAGE CODE |
Source of code |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658 |
Edition number |
23 |
Item number |
KAE |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Katz, Jerome A. |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Entrepreneurial Small Business / |
Statement of responsibility, etc. |
Jerome A. Katz and Richard P. Green |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill , |
Date of publication, distribution, etc. |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxix, 742 p., |
Other physical details |
ill, ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business <br/>1 The Heart of Small Business <br/>2 Small Business Ethics: A Key to Long-Term Success <br/>3 Small Business Entrepreneurs: Characteristics and Competencies <br/>4 Creativity, Opportunity, and Feasibility <br/>5 Paths to Part-Time Entrepreneurship <br/>6 Paths of Entry into Small Business <br/>7 Imitation with a Twist: Uniquely Small Business Strategies for Success <br/>8 Business Plans: Seeing Audiences and Your Business Clearly <br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part 2 : Marketing in the Small Business <br/>9 Product and Pricing <br/>10 Promotion: Capturing the Eyes of Your Market <br/>11 Distribution and Location <br/>12 Marketing Plans: Saying How You'll Get Sales <br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part : 3 Cash, Accounting, and Finance in the Small Business <br/>13 Accounting for Small Business <br/>14 Cash: Lifeblood of the Business <br/>15 Finance for Small Business <br/>16 Protection: Handling Risks Using Management and Insurance <br/>17 Assets: Inventory and Operations Management <br/> |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part : 4 Management and Organization in the Small Business <br/>18 Legal Issues in the Small Business <br/>19 Human Resource Management in the Small Business <br/>20 Achieving Success in the Small Business |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Describing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Entrepreneurship |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Small business |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Green, Richard P. |
Relator term |
Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |