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	1.		Marketing foundations/ William M. Pride and O. C. Ferrell by Pride, William M Ferrell, O. C Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, Ohio: South-Western; 2009 Online resources: Table of contents Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 PRM 2009. Lists: Business Administration Discipline. Add to cart (remove)
	2.		Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by Pride, William M Ferrell, O. C Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin Co., 1989 Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 PRM 1989, ... Add to cart (remove)

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