Marketing : creating value for customers / Gilbert A. Churchill Jr. and J. Paul Peter.

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, 1995.Edition: 1st edDescription: xxxii, 703 p. : col. ill., col. maps ; 27 cmISBN:

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 43 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 CHC 1995 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		16757

Includes bibliographical references and indexes.

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