Marketing : (Record no. 7569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 2067701 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230124151037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230124b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94008479 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256125392 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256173672 (annotated instructor's edition) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .C5275 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| Item number | CHC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | creating value for customers / |
| Statement of responsibility, etc. | Gilbert A. Churchill Jr. and J. Paul Peter. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 703 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 43 Shelve No. : A-02 | 658.8 CHC 1995 | 16757 | C-1 (NI) | 31/08/1999 | 24/01/2023 | Not For Loan | Books | 24/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 43 Shelve No. : A-02 |