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1. Books
Services Marketing : Integrating Cusatomer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Mcgraw-Hill Company Pvt Ltd, 2003
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 ZES 2003.

2. Books
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: KU Central Library (2)Call number: 658.8 ZES, ...

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