Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner.

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TextPublication details: Boston : Irwin/McGraw-Hill, 2000Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Seminar Library -- Business Administration	658.8 ZES (Browse shelf(Opens below))	1/2	Available		23840
Books	KU Central Library	Seminar Library -- Business Administration	658.8 ZES (Browse shelf(Opens below))	2/2	Available		23841

Includes bibliographical references and index.

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