Services marketing / John E. G. Bateson, K. Douglas Hoffman

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Material type: Text

TextPublication details: U.K. : Cengage Learning, 2011.Edition: 4th edDescription: xvii, 468 p. : ill, ; 25 cmISBN:

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Contents:

I An Overview of Services Marketing

II The Tactical Services Marketing Mix

III- Implementing successful services strategies

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-03	Reference Section (Non-Issuable Books)	658.8 BAS 2011 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		51629

I An Overview of Services Marketing

II The Tactical Services Marketing Mix

III- Implementing successful services strategies

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