Services marketing / (Record no. 13916)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 13916 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| KUCL control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240219154646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240219b20082011 uka|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538476454 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538476451 |
| Qualifying information | Paper bind |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library, Khulna University |
| 041 ## - LANGUAGE CODE | |
| Source of code | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bateson, John E. G |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing / |
| Statement of responsibility, etc. | John E. G. Bateson, K. Douglas Hoffman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | U.K. : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 468 p. : |
| Other physical details | ill, ; |
| Dimensions | 25 cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 2160 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I An Overview of Services Marketing<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | II The Tactical Services Marketing Mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | III- Implementing successful services strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, K. Douglas. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 41 Annex : 01 Shelve No. : A-03 | 658.8 BAS 2011 | 51629 | C-1 (NI) | 10/10/2023 | 19/02/2024 | Not For Loan | Books | 19/02/2024 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 41 Annex : 01 Shelve No. : A-03 | 2160.00 |