Media Management : Emerging Challenges in New Millennium / B.K. Cjatirvedo and Paul Martin

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Material type: Text

TextPublication details: New Delhi : Global vision , 2013.Edition: 1st edDescription: 362 p. : ills. ; 24 cmISBN:

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Contents:

CHAPTER-1 INTRODUCTION

CHAPTER- 2 LEADERSHIP AND WORK MOTIVATION IN MEDIA ORGANISATION

CHAPTER-3 PLANNING, BUDGETING AND DECISION MAKING

CHAPTER-4 MEDIA REGULATION AND SELF-REGULATION

CHAPTER-5 MANAGERIAL DECISIONS

CHAPTER -6 TECHNOLOGICAL APPROACH

CHAPTER -7 MARKET ANALYSIS AND MARKETING RESEARCH

CHAPTER-8 MANAGING MEDIA AND PUBLIC RELATIONS

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 06 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	302.23 CHM 2013 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		53981

Includes index and bibliographies.