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Media Management : Emerging Challenges in New Millennium /

Cjatirvedo ,B.K.

Media Management : Emerging Challenges in New Millennium / B.K. Cjatirvedo and Paul Martin - 1st ed. - New Delhi : Global vision , 2013. - 362 p. : ills. ; 24 cm.

Includes index and bibliographies.

CHAPTER-1 INTRODUCTION CHAPTER- 2 LEADERSHIP AND WORK MOTIVATION IN MEDIA ORGANISATION CHAPTER-3 PLANNING, BUDGETING AND DECISION MAKING CHAPTER-4 MEDIA REGULATION AND SELF-REGULATION CHAPTER-5 MANAGERIAL DECISIONS
CHAPTER -6 TECHNOLOGICAL APPROACH
CHAPTER -7 MARKET ANALYSIS AND MARKETING RESEARCH CHAPTER-8 MANAGING MEDIA AND PUBLIC RELATIONS

ISBN: 9788182205970

Subjects--Topical Terms:
Mass media
Médias

Dewey Class. No.: 302.23 / CHM

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