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Marketing : Contemporary Concepts and Practices / William F. Schoell and Joseph P. Guiltinan.
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TextPublication details: Boston : Allyn and Bacon, 1990.Edition: 4th edDescription: xxiv, 790 p. : col. ill. ; 26 cmISBN: - 0205120717
- 658.8 23 SCM
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| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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KU Central Library | Rack No. : 42 Shelve No. : B-03 | Reference Section (Non-Issuable Books) | 658.8 SCM 1990 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 10233 |
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| 658.4516 GRO 1983 Organizational Communication: Abstracts, Analysis, and Overview / | 658.8 JAM 1990 Marketing Planning & Strategy / | 658.8 JAM 1990 Marketing Planning & Strategy / | 658.8 SCM 1990 Marketing : Contemporary Concepts and Practices / | 658.8 SKM 1990 Marketing / | 658.8 SKM 1990 Marketing / | 658.8 TUM 1993 Marketing Research Measurement & Method / |
Includes bibliographical references (p. 758-767) and indexes.
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