Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch and Keyoor Purani.

By:

Contributor(s):

Material type: Text

TextPublication details: Chenni : McGraw Hill Education (India) Pvt. Ltd., 2017Edition: 9th edDescription: xl, 1016 p. : ill. figs, pictures, ; 24 cmISBN:

Subject(s):

DDC classification:

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	KU Central Library	Rack No. : 74 Shelve No. : A-01	General Stack (Issuable Books)	658.8 BEA 2017 (Browse shelf(Opens below))	C-3 (I)	Available	41174
Books	KU Central Library	Rack No. : 74 Shelve No. : A-01	General Stack (Issuable Books)	658.8 BEA 2017 (Browse shelf(Opens below))	C-4 (I)	Available	41175
Books	KU Central Library	Rack No. : 74 Shelve No. : A-01	General Stack (Issuable Books)	658.8 BEA 2017 (Browse shelf(Opens below))	C-5 (I)	Available	41176
Reference	KU Central Library	Rack No. : 39 Shelve No. : A-05	Reference Section (Non-Issuable Books)	658.8 BEA 2017 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan	41172
Reference	KU Central Library	Rack No. : 39 Shelve No. : A-05	Reference Section (Non-Issuable Books)	658.8 BEA 2017 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan	41173

Previous								Next
Previous	658.562 BEQ 1990 Quality control /	658.562 BEQ 1990 Quality control /	658.8 BEA 2017 Advertising and promotion : an integrated marketing communications perspective /	658.8 BEA 2017 Advertising and promotion : an integrated marketing communications perspective /	658.8 KOM 2016 Marketing for hospitality and tourism /	658.8 KOM 2016 Marketing for hospitality and tourism /	658.8 KOP 2016 Principles of marketing /	Next

Includes index.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer