Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

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Material type: Text

TextPublication details: India : Pearson, 2016Edition: 4th edDescription: xvi, 586 p. : pictures, figs, ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-3 (I)	Available	45438
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-4 (I)	Available	45439
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-5 (I)	Available	45441
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-6 (I)	Available	45440
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-7 (I)	Available	42116
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-8 (I)	Available	42115
Books	KU Central Library	Rack No. : 49 Shelve No. : A-03	General Stack (Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-9 (I)	Available	42114
Reference	KU Central Library	Rack No. : 39 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan	42112
Reference	KU Central Library	Rack No. : 39 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658 KES 2016 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan	42113

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Includes index.

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