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Strategic brand management : (Record no. 3109)

MARC details
000 -LEADER
fixed length control field	00686nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20221227101644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221227b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332542204
040 ## - CATALOGING SOURCE
Transcribing agency	KU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658
Item number	KES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
245 10 - TITLE STATEMENT
Title	Strategic brand management :
Remainder of title	building, measuring and managing brand equity /
Statement of responsibility, etc.	Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
250 ## - EDITION STATEMENT
Edition statement	4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	India :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	2016
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 586 p. :
Other physical details	pictures, figs, ;
Dimensions	25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Parameswaran, Ambi M. G.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Jacob, Isaac
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Permanent location	Current location	Shelving location	Rack Location	Full call number	Barcode	Copy number	Date acquired	Price effective from	Not for loan	Koha item type	Date last seen	Non-public note	Source of classification or shelving scheme	Collection code
KU Central Library	KU Central Library	Reference Section (Non-Issuable Books)	Rack No. : 39 Shelve No. : A-02	658 KES 2016	42112	C-1 (NI)	20/06/2017	27/12/2022	Not For Loan	Books	27/12/2022	Human Resource Management Discipline	Dewey Decimal Classification	Rack No. : 39 Shelve No. : A-02
KU Central Library	KU Central Library	Reference Section (Non-Issuable Books)	Rack No. : 39 Shelve No. : A-02	658 KES 2016	42113	C-2 (NI)	20/06/2017	27/12/2022	Not For Loan	Books	27/12/2022	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 39 Shelve No. : A-02
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	45438	C-3 (I)	20/06/2017	27/12/2022		Books	04/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	45439	C-4 (I)	20/06/2017	27/12/2022		Books	04/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	45441	C-5 (I)	20/06/2017	27/12/2022		Books	04/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	45440	C-6 (I)	20/06/2017	27/12/2022		Books	04/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	42116	C-7 (I)	20/06/2017	27/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	42115	C-8 (I)	20/06/2017	27/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03
KU Central Library	KU Central Library	General Stack (Issuable Books)	Rack No. : 49 Shelve No. : A-03	658 KES 2016	42114	C-9 (I)	20/06/2017	27/12/2022		Books	07/02/2023	Business Administration Discipline	Dewey Decimal Classification	Rack No. : 49 Shelve No. : A-03